Being an Author is About More Than Just a Book

Written on June 30, 2011 by Peggy McColl of


Peggy McColl, our close friend and associate, has first-hand, hard earned knowledge of how to turn your book into a business.  Read on for her priceless advice and get your business going today. 

Your book is something that will make your parents proud, your siblings proud (and perhaps a little jealous!), and your friends excited for you. It is incredible how being an author and having your book published can change your life in so many positive ways. 

But it is more than just a book. Being a successful author means treating your book like a business. I have been in business for ten solid years and when I first started out I was struggling until I really understood what it takes to be successful as an author. Ignorance is not bliss. I was ignorant in my early days as an author and I have to tell you it was far from blissful – it nearly caused me to go bankrupt. Some of you may already know that I was seriously in debt by the time I had released my first book. 
I have learned a lot since then and I am happy and excited to continue to share my experiences and my knowledge with others to become New York Times Bestselling authors. 
Your book is your brand so treat it as importantly as any bricks and mortar business you start. Create a revenue model that extends beyond your book. Create other products and services that you can offer your readers to help them practice your lessons and further engage in your content. 
Provide multi-level offerings. Yes – it is possible to extend your work beyond your book to build a profitable business! I know lots of authors who have created fantastic mastermind programs based on their books and have clients who invest in these programs to learn, network and grow their businesses and lifestyles. 
Enjoy the process. There are rewards in the end – and yet there really isn’t an end. Getting the book published is like giving birth. Your book has arrived, it is beautiful and now you want to help it make its way into the world. 
If you want to create a successful business beyond just your book, check out my Online to Riches course. It is the most extensive step-by-step one-on-one coaching program for creating a successful online business.
The Online to Riches program works for any product, any service, any business. Sign up today:

Written by Peggy McColl


You can learn more about the author of this blog post in the following category: Coach me

Posted on: 2012-10-17 at 13:01:32
This is an excellent program and absolutely priceless, thank you for sharing
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