Introducing Guest Blogger Randy Peyser

Written on September 5, 2013 by of

Hello my special friends, I would like to introduce you to Randy Peyser, author of Crappy to Happy and owner and CEO of Author One Stop.  Randy would like to offer her pearls of wisdom with you today.  You will notice Randy is very knowledgeable in the art of writing and getting your book published.  Randy, who is a frequent media guest, also speaks for publishing conferences, business organizations, writer’s organizations, and spiritual organizations around the country. 

Well Bailey my Fairy Dog Blogger do you think Randy would be someone who could help you if you wanted to write a book, it looks like she can give you a lot of very valuable advice.  “Yes Fairy God Blogger I really think Randy could help us out.  She seems to know what a platform is too ;o)”  If you read our blog last week you will know what Bailey is talking about.  I am sure someone like Angelina Jolie has a huge platform after all the news she has created in the last month.  She could probably sell many books if she wanted to take the time to write.  I believe Randy is quite right when she states, “Regarding platform, one top literary agent who sold six of my clients’ books (out of 35 books he sold last year altogether) told me, “Randy, it all comes down to publishers sitting with their calculators, comparing people’s numbers.”  To learn more about Randy’s wisdom please read on.


Do you want to find a publisher or literary agent for your book?

Every year, at Book Expo America,, the annual “feeding frenzy” for the publishing industry in this country, I pitch agents and publishers with my clients’ book projects.

And every year, agents and publishers ask me the same 2 questions once they’ve quickly assessed whether 1) the topic is current, 2) they think there will be a sizable market for the book, and 3) they believe readers will buy, buy, buy your book.

The 2 biggest questions publishers ask once they’ve made this lightning-fast discernment are:

1)      How is your book different from every other book on your topic? 2)      What’s the size of your platform and social media following?

The market is flooded with books. For your book to stand out, you’ve got to contribute something new, or provide some unique twist on your topic.

Regarding platform, one top literary agent who sold six of my clients’ books (out of 35 books he sold last year altogether) told me, “Randy, it all comes down to publishers sitting with their calculators, comparing people’s numbers.

What numbers are they looking for?

In this economy, the marketing departments are counting every bean to see if the numbers justify the purchase of your title. This means that in the “About the Market” section of your book proposal (a mandatory document to accompany your manuscript, covered in another blog), you must show strong statistical evidence that there is a market to support the sale of your book. You could write the best book in the world, but if the numbers don’t add up in a way that satisfies their marketing department, your book is toast.

When an agent or publishers asks: What’s the author’s platform? Here’s how the math breaks down: Publicity = Eyeballs, and Eyeballs = Sales.

Years ago, I wrote, Crappy to Happy, I had a great agent. The editor at Ballantine loved the book. But the book was rejected because my platform was too small. When I started doing a one-woman comedy show and gained visibility, I was immediately offered a contract by Red Wheel Weiser,

Many people think they will start speaking or building their publicity platform once their book comes out. Don’t wait! Publishers consider this strategy to be meaningless. They want to see your real numbers now.

What numbers do they need to see? As the agent told me: “Any numbers that are better than the other authors they are considering at the same time.”

Here are other questions publishers ask: after reviewing a book proposal I had polished for David Couper for Outsiders on the Inside, an Acquisitions Editor at Wiley asked: “Where has the author spoken in the last year? What was the size of each audience? Where is the author speaking in the next 6 months? What is the projected size of each audience?”

Good golly, Miss Molly – they’re after real numbers! Although David was speaking and had the numbers to prove it, he ultimately went with a different publisher,

How do you build real numbers?

You can start with a free Do-It-Yourself social media kit at I like this one-month program because you get daily messages in your Inbox, so you can do something every day to improve your social media presence.

Prove your publicity platform, write a great book with differentiation, and speak to a topic that is current with a sizable market, and you’ve got a potential winner on your hands.

By Randy Peyser

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