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Help me with copywriting

Copywriting is the act of writing copy for the purpose of marketing and advertising a person, business, opinion or idea.
The purpose of marketing copy, or promotional text, is to persuade the reader, listener or viewer to actófor example, to buy a product or subscribe to a certain viewpoint.
Copywriters are used to help create direct mail pieces, taglines, jingle lyrics, web page content, online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media.
Content writing on websites may include among its objectives the achievement of higher rankings in search engines. Known as "organic" search engine optimization (SEO), this practice involves the strategic placement and repetition of keywords and keyword phrases on web pages, writing in a manner that human readers would consider normal. (Wikipedia)

One Resource for Authors


Our professional copywriter will: 

Write press release headline 
Write the press release introduction 
Write the press release lead 
Capture the intended audience to sell books 

Pricing: 

Press Release Price $425.00 + Interview time 
Interview time Price $65.00 per Ĺ hour

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One Resource for Authors


Our professional copywriter will:

Improve author web site copy and other promo materials for authors and coaches 

Price: $150.00 per hour 

Note: Generally a two to three hour process

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One Resource for Authors


Is your Video Script clear and does it have a call to action? 

Our professional copywriter will: 

Write your book trailer video script 

Pricing: 

1 minute script $375.00 
2 minute script $475.00 
3 minute script $575.00

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One Resource for Authors


OneResourceForAuthors will work to get you independent reviews from authors and staff for your book. 

Reviews get your book noticed by people who may not otherwise have seen it because each review magnifies your exposure. Once you get reviews, you can broadcast them to the world. Reviews offer proof that your book is a worthwhile purchase monetarily, and a good investment of oneís time.¬†

Pricing: 

Up to 3 reviews posted on Amazon $200 
3 to 5 reviews written for you $200

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One Resource for Authors


Sales Copy is the key component that an author needs to consider

From the back page of your book to the front page of your web site, all your material should have the same message. When a consumer reads your copy material they should hear the same message, feel the same emotions, and see consistency through out all of your material. The ideal scenario is to use the same writer for all of your copy needs. Our copywriter has over 20 years experience in the industry and experience developing the best copy, copy that sells! 

Author web site book sales landing page $560 
Author web site home page $420 
Author web site content (secondary pages) $50 
One-sided sales sheet for book $560.00 
Author Bio $245.00

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One Resource for Authors


Perfect for using with promotions and on your website 

Post your interview as a digital MP3 file on your site 
Can be used as a gift for future promotions 
Can be used as a ďGet To Know YouĒ tool¬†
Pre-scripted or customer options available 

Price $200

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Casey Demchak Ė Copywriter & Consultant¬†

 Casey Demchak is a recognized expert at writing high-impact marketing materials that get results. Authors, speakers and coaches from around the country turn to Casey when they need killer sales copy for their books and information products.

In the past year he has written attention-getting web site sales copy for a number of Amazon bestseller campaigns. Maybe you can be next!

In addition to his copywriting services, Casey is a speaker and author of the book, Essential Sales Writing Secrets, and the Amazon e-book series, Ultimate Sales Writing. 

You can reach Casey at casey@caseydemchak.com; or at 303.697.4793.

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Guy Lyman Advertising, Inc.


Guy Lyman spent 10 years as a senior writer for the international ad agency Ogilvy & Mather, followed by 20 years doing direct response copywriting as a freelance writer. He now specializes in book promotions, and copy for all aspects of a campaign!  Please ask to see recent examples.

TIP:The one thing that matters in marketing is answering this question for your target: "What's in it for me?" This is true no matter who your audience is!

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Casazza Writing


Want compelling copy to reach your audience? Casazza Writing has written copy and sales letters and e-mails for everyone from Fortune 100 companies to personal growth speakers to independent entrepreneurs. Put our experience to work for you.

TIP:

Having knowledge of hypnotic writing is a huge edge in creating copy. It puts your customers in a buying mindset.

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